Confused Congregation By William Shakespeare - 1778 Words

Confused Congregation During Shakespeare’s time, the Protestant religion was required to be followed by law. This protestant religion provided the view to its followers that their lives were controlled by a predestined fate. The people were totally helpless in their movements in their lives who already had a path laid out in front of them and they could do nothing to divert the path. This truth of the protestant movement was in a constant rivalry with the opposing view of Catholicism. The catholic view and belief is that the path of life is freely chosen not dependent or controlled by some force or fate. This struggle and this confusion with which religion, with its two opposing factors of fate versus free will along with their contrasting ornate and historic ceremony and traditions, is seen and demonstrated in all its glory by the characters and plot in many of Shakespeare’s plays. This confusion, due to the flip-flopping of religions and the nostalgia involved as one religion is replaced with another in a seemingly unending cycle during Shakespeare’s time, creates the hodgepodge religious backdrop for his plays. The struggle of religion was real during Shakespeare’s time. The constant back and forth of the protestant and catholic views stemmed straight from the top. The monarch of England was calling the shots of which religion was best for England based on the monarch’s own advantages or disadvantages of each religion. Queen Mary I (1553) believed in Catholicism andShow MoreRelatedMuch Ado About Nothing - Shakespeare Comedic Elements1797 Words   |  8 PagesEnglish Draft – Much Ado About Nothing By Amanda Dodds ‘Shakespeare wrote his play in accordance with the conventions of an easily identifiable genre – history, comedy or tragedy.’ For centuries, William Shakespeare has been a beacon of storytelling genius. He has the ability to tell timeless stories that can be classified within the genres comedy, tragedy and history. Proving as relevant today as they were 500 years ago, these stories conform to certain elements that define what genre the storyRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagessubject to abuse, and be uniformly applied to employees. STABILITY OF TENURE OF PERSONNEL Fayol also recognized the importance of long-term employment, and the idea has been echoed by contemporary management gurus such as Tom Peters, Jeff Pfeffer, and William Ouchi. When employees stay with an organization for extended periods of time, they develop skills that improve the organization’s ability to utilize its resources. SUBORDINATION OF INDIVIDUAL INTERESTS TO THE COMMON INTEREST The interests of the organization

Sustainability Marketing In Food Industry - Myassignmenthelp.Com

Question: Discuss about theSustainability Marketing In Food Industry. Answer: Introduction The main aim of this task is to evaluate and analyze the strengths and opportunities of the market. The report outlines the business activities and operations of the Coles. It is one of the biggest supply chain and retail supermarket company in Australia. A marketing audit is done by the firm to accomplish the long-term mission and vision of the firm. Furthermore, the report explains the SWOT analysis and pestle analysis of the company. Additionally, it describes segmentation, targeting and positioning strategy of Coles. The firm is a strong player insupermarketand retail industry. It depictsthat howtarget market plays a significant role to make effective and dynamic decisions in the competitive market. Descriptionaboutorganization and industry Coles is an Australian supermarket, consumer and retail service chain. Its headquarter is located in Melbourne Australia. The organization was founded in 1914 by George Coles. There are approx 100,000 employees employed in the organization. The company also provides online shopping services. In todays modern world, the firm is increasing and maximizing its revenue and profit. The company has grown large to be one of the biggest supermarket chains in Australia. In November 2007, it was acquired by Wesfarmers. The mission of the firm is to become the best retailer in the global market and to satisfy the needs and requirements of customers. In addition, the main aim of the company is to increase sales and revenue by maintaining trust among the customers in the world. The vision of the firm is to develop and build an innovative business that provides high-quality products which deliver value to customers in the competitive market. Coles maintains effective and dynamic core values such as teamwork, Customer focus, innovationandpersonal responsibility. By maintaining effective core values, the company has been able to resolve and handle the solutions to their problems and issues. Along with this, the organization uses effective and attractive promotional and advertisement strategies and policies to increase and enhance the sales and customers in the international market (Coles, 2016). Marketfor Coles and evaluate current trends Growth In Australia, sales of food and beverage products are increasing day by day. The organization is becoming a global leader insupermarketand retail industry. The sale of the company hasincreased1.8% on the prior corresponding period. Sales growth of Coles (Source: Rickard, 2016) Shareof the $89.8 billion at supermarkets in 12 months to September 2016 (Source: Roy Morgan, 2016) Profitability Coles earnings have dropped for the first time since it was obtained by Wesfarmers nine years ago. Coles observed a 13.5 % fall in full-year profit to $ 1.61 billion, with comparable liquor and food sales growth slowing down by one percent and revenue flat. In this way, the profit margin was decreased at that time (Lee, 2009). Macro environment (PESTLE factors) A macro environment is a situation that exists in the economy as a whole, rather than in a region andparticularsector. Macro environment factors cannot be controlled and managed by the firm (Baldwin, 2011). Pestle analysis is done to evaluate and analyze the strengths and weaknesses of the competitors. The pestle factors have been discussed below. Political: The political factors play a significant role in evaluating and determining the factors that can impact Coles long-term profitability and revenue in a certain market or country. Thus, various types of political factors affectsuccessand growth of the firm. The political factors include government regulations, rules, standards, level of corruption and bureaucracy and interference in food and staples retailing industry by government. Along with this, product labeling and other requirements in staples and food retailing also affect the growth of the firm. The firm needs to focus on these factors to gain long-term profitability and returns (Spaargaren, Oosterveer Loeber, 2013). Economic: These factors also affect the long-term sustainability and progress of the firm. The economic factors include savings rate, interest rate, inflation rate, and exchange rate. In Australia, customers do not spend a lot of money to buythe groceryproducts and services. Along with this,bargainingpower of suppliers andunemploymentrate also affect the mission and vision of the firm. Socio-cultural: These factors play a vital role in the organization. The socio-cultural factors include customs, culture, values, and belief. Since 2011 the company is trying to address and resolve the issue of food insecurity. Furthermore, the firm helps to improve cancer care for youngster and children. In this way, the organization focuses on the socio-cultural factors to gainthe competitiveadvantages in the global market (Allaway, Huddleston, Whipple Ellinger, 2011). Technological: The firm is increasing the use of the internet to provide various products and services to the customers. Apart from this,lesspayment facilities andself-check outfacilities are being provided by the organization. It uses cloud infrastructure and innovative technologies to attract and retain more consumers in the competitive market. Legal: There are several laws and regulations also have a direct impact on the efficiency and performance of the firm. The legal factors include discrimination law, copyright, intellectual property lawandantitrust law. Therefore, the firm focuses on these factors to stand out against the competitors. Environmental: Coles uses sustainable products and eco-friendly supermarkets to increase the number of customers in the global market. Additionally, different market norms and environmental standards also affect the profitability and returns of an organization. The firm also focuses on the weather, environmental pollution and climate change (Baker, 2012). Major market segments The market plays a significant role in the organization to increase and maximize the sales of the company. It also helps to accomplish the goals and objectives of the firm (Grewal, Ailawadi, Gauri, Hall, Kopalle Robertson, 2011). The major market segments of Coles have been discussed below. Segmentation The firm divides its products on the basis of demographic, psychographic, geographic, lifestyle and behavior of people. The firm focuses on retail and departmental stores to earn more revenue and returns. Along with this, the company also monitors and evaluates the needs, requirements, desires, and choices of the consumers to gain competitive benefits in the market (Teller, Kotzab, Grant, 2012). Targeting The target group includes middle class and premium Australian households that help to maximize the outputs and returns. In targeting strategy, the company focuses on the size and nature of the segment and group. In addition, the organization differentiates its products from competitors products to attain long-term success. Coles produces heterogeneous products and services to stay in the competitive market (Ham, 2016). Positioning It refers to occupying a certain and specific place in the minds of the target customers in the market. It is the last phase of the STP process. By using this strategy, the company has been able to make a good position in the minds of consumers. Integrated marketing communications form an essential part of the positioning that helps to identify and measure the choices and needs of the customers. By using STP strategy, Coles has been able to provide products and services to the customers at reasonable prices and it also helps to satisfy the requirements and desires of the customers. Primaryand secondary target market The company divides its market into different segments or groups with distinct wants, desires, and requirements. The customers buy and use the products and services provided in Coles only for daily use. Thus, customers compare the quality of the products provided by Coles, because those are for daily consumption and these products are easy to find substitute goods. Online business has been started and developed by the organization during recent years. It helps to attract and retain a lot of customers in the global market (Armstrong, Adam, Denize Kotler, 2014). The primary market includes middle class and premium class people who purchase the products on daily basis. The secondary market includes women and retail stores who purchase the products for daily use and consumption. In todays era, the firm is trying to attract more people to attaindesiredoutput and results. Moreover, the secondary market includes teenagers and young adults. In this market, the demands of food and beverage p roducts are less in comparison toprimarymarket segment (Keith, 2012). Level of involvement ofprimarysegment in terms of the decision making Consumers are considered the primary market of the company that helps to maximizethe profitability. None of the company can increase its sales and profit without effective involvement ofprimarymarket. After the various researchers, it has been evaluated that consumers help to make an effective and unique decision (Jung Yoon, 2012). They play a significant role to makedecision-makingprocess. There are different levels of involvement a primary market can have in the decision-making process and different elements which influence that involvement have been discussed below. Low involvement: These types of decisions are considered habitual and routine decisions and consumers buy the products on a regular basis. They do not have the option to do any research and survey. For example, consumers buy groceries, household items, and detergents products all the time because they already know what they want to buy. So they do not take much time to make effective decisions. Medium involvement: These types of decisions are considered simple decisions that are taken by the consumers in the stores. The consumers compare prices of the products from competitors to buy good quality of products. High involvement: These types of decisions and involvement take a lot of time and it requires more research. A consumer is going to spend more money on a product, thus more involvement is shown by the consumer while making effective decisions. The consumer buying behavior affect the decision-making Sometimes, the consumers are not able to buy the products due to high prices. It also affects the buying behavior ofthe consumers. Now it is assumed that low involvement, medium involvement, and high involvement have been shown in Coles because it issupermarketchain in Australia. It provides retail and consumer products and services to the customers in the global market. The company uses segmentation, targeting and positioning strategy to make effective decisions. After deciding on segmentation and targeting, Coles will make effective and dynamic decisions regardingits positioningof products and services. The firm positions its products and services on the basis of special attributes and prices of the food and beverage products. Upper-class people are considered the primary target customers of the company. Therefore, the primary target market has a higher level of involvement inorganizationaldecision-making process (Davila, Epstein Shelton, 2012). Competition and SWOT analysis There is high and immense competition exists in the Australian market. Thus, several challenges and issues are faced by the company while conducting business activities and operations atinternationallevel. Woolworths is the main important competitor of the firm which can influence the trading activities of the company (Arup, Beaton-Wells Paul-Taylor, 2017). The other competitors include ALDI, Costco, and IGA. Coles group is one of the biggest food retailers with more than 740 supermarkets run under the Coles and Bi-Lo banners and convenience stores. Comparison and contrast between Coles and Woolworths Variousanalysis is done by the firm to evaluate and identify the strengths and weaknesses of thecomptitors. Woolworths is the main competitor of the firm. A comparison between Woolworths and Coles has been discussed below (Davis, Lockwood, Pantelidis Alcott, 2013). Strengths: Coles uses attractive and unique pricing and marketing strategies to attract and retain more customers in the market. Along with this, promotional and advertisement campaigns are done by the company to increase revenue and returns. Impressive online order and delivery/ pickup services are being provided by Coles. While Woolworth is a market leader in Australia retail industry. However, the firm set high prices for the products and services. It uses effective leadership styles to manage and controls employees. It does not use effective promotional campaigns and advertisement strategies (Kew, Stredwick, 2017). Weaknesses: Coles operates on lower margins as compared to Woolworths. It is the biggest weakness of the firm. Negative publicity is another weakness of the organization. The immense and high competition also affects the growth and progress of the firm. On the other hand, Woolworths is affected by the external environment, thus the firm has not been able to maintaineffectiveposition in the market. Along with this, the organization keeps high prices for its products therefore, it influences the goodwill of the company. Opportunities: Geographic expansion helps to reach out the new and innovative regions globally. Marketing exercises and sponsorship help to boost and develop the business in the market. Apart from this, Coles maintain effective control on the supply chain and logistics management to gain long-term benefits in the competitive market (Smith Raspin, 2011). On the other hand, Woolworths provides good opportunities to grow and expand the business globally. It also provides multi-options to cope up with the changing needs and requirements of its customers. In addition, supply chain and logistics management of the firm is unique and dynamic. Threats: Intense competition in the Australian supermarket affects the profitability and returns of the company. Furthermore, customers are getting confused between the different generic brands due to lack of proper communication. Therefore, they are not able to buy the products of Coles. Hence, it influences trading activities and operations of the firm. Woolworths is the biggest supermarket chain in Australia. However, it is also affected bythe marketingthreats and challenges. There is high competition between Woolworths and Coles supermarket that have a direct impact on the productivity of the firm. The government intervention is another biggest factor affecting the growth and success of Woolworths (Dwivedi, Merrilees, Miller Herington, 2012). Positioning map After considering the primary market, competition, and level of involvement ofprimarymarket, a positioning map is generated for Coles. By using this map, the firm attempts to show and explain the perception of its customers. The positioning map for Coles is described below. Conclusion On the above-mentioned study, it has been analyzed that Coles is the largest supermarket chain in Australia that delivers good quality of retail products and services to millions of Australians. In todays era, the organization is makinguniqueand dynamic financial position in the global world. Furthermore, the company is maintaining proper corporate social responsibility and sustainability in the environment. Various analytical tools, techniques, and methods have been used to evaluate and identify the external and internal environment for analyzing the performance and productivity of the firm in the Australian market. In addition, the primary and secondary market plays an integral role to maximize the returns of the company. SWOT analysis and pestle analysis have been explained in the report to analyze the strengths and weaknesses of the company. Now it is recommended that the company should focus on the long term and short term marketing strategies to increase outputs and returns. The firm should enhance and improvetheirinvestment in the field of promotions and advertisements in order to make their vision and mission reach to the customers. Along with this, the organization should also focustheirhealthy products to satisfy the customers in the global market. In addition, the firm should setthe reasonableand appropriate prices of products and services to attract more customers in the competitive market. References Allaway, A. W., Huddleston, P., Whipple, J., Ellinger, A. E. (2011). Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry.Journal of Product Brand Management,20(3), 190-204. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Arup, C., Beaton-Wells, C., Paul-Taylor, J. (2017). Regulating supermarkets: The competition for space.UNSWLJ,40, 1035. Baker, J. (2012). The technologyorganizationenvironment framework.InInformation systems theory(pp. 231-245). Springer New York. Baldwin, C. J. (Ed.). (2011).Sustainability in the food industry. John Wiley Sons. Coles.(2016). About Coles, viewed on 2ndJanuary, https://www.coles.com.au/about-coles Davila, T., Epstein, M., Shelton, R. (2012).Making innovation work: How to manage it, measure it, and profit from it. FTpress. Davis, B., Lockwood, A., Pantelidis, I., Alcott, P. (2013).Food and beverage management. Routledge. Dwivedi, A., Merrilees, B., Miller, D., Herington, C. (2012). Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry.Journal of Retailing and Consumer Services,19(5), 526-536. Grewal, D., Ailawadi, K. L., Gauri, D., Hall, K., Kopalle, P., Robertson, J. R. (2011). Innovations in retail pricing and promotions.Journal of Retailing,87, S43-S52. Ham, A. (2016). Is your marketing material promoting your business, or trashing it?.Governance Directions,68(5), 294. Jung, H. S., Yoon, H. H. (2012). Why do satisfied customers switch? Focus on the restaurant patron variety-seeking orientation and purchase decision involvement.International Journal of Hospitality Management,31(3), 875-884. Keith, S. (2012). Coles, Woolworths and the local.Locale: The Australasian-Pacific Journal of Regional Food Studies,2, 47-81. Kew, J., Stredwick, J. (2017).Business environment: managing in a strategic context. Kogan Page Publishers. Lee, J., (2009). The massivemarketshareof Coles and Woolworths. Sydney Morning Herald, 31August,2009. Rickard. P.(2016). Coles and woolies draw level, viewed on 2ndJanuary 2018, https://www.switzer.com.au/the-experts/paul-rickard/coles-and-woolies-draw-level/ Roy Morgan. (2016). Supermarket weep: Woolies share continues to fall and Coles and Aldi split the proceeds, viewed on 2ndJanuary, https://roymorgan.com.au/findings/7021-woolworths-coles-aldi-iga-supermarket-market-shares-australia-september-2016--201610241542 Smith, B. D., Raspin, P. (2011).Creating market insight: How firms create value from market understanding. John Wiley Sons. Spaargaren, G., Oosterveer, P., Loeber, A. (Eds.). (2013).Food practices in transition: changing food consumption, retailandproduction in the age of reflexive modernity. Routledge. Teller, C., Kotzab, H., Grant, D. B. (2012). The relevance of shopper logistics for consumers of store-based retail formats.Journal of Retailing and Consumer Services,19(1), 59-66.

Mockumentary Essays - Film Genres, English-language Films

Mockumentary Mockumentary: Questioning Reality and the Tenets of Documentary Film Itself A mock documentary is successful when it is able to combine both the appearance of historically accurate elements and present believable situations through a false lens, leading the audience to question the reality of what they are seeing. The genre of false documentary aims to present a convincing story through the use of credible documentary tactics to portray a fictional documentary. Every mock documentary depends on its viewers believing its premise. The illusion of believability is most often either confirmed or destroyed by the credits. Frequently the audience first learns the people on the screen were actors, and that they have fallen prey to the thick veil of believability that documentary films are so able to portray. To capture the audiences trust directors of mock documentary films apply many of the tactics and conventions Mock documentaries serve to leave the audience questioning the reality and believability of what they view in the theatre and at home. The mock document ary can be both real and fake, both shocking and humorous, both projected and actual. The origin of the mockumentary ranges back to the very beginning of film. The mock documentary as a genre owes a great deal to both fiction and nonfiction films. But, since a mockumentary adopts the formal behavior of a documentary it asserts a sense of believability. In the late twentieth century documentary films used an element of fakery to add to the plausibility of the footage. War scenes were also depicted by cardboard cutouts of boats and often staged in backyard lagoons. In Robert Flaherty's 1922 film, Nanook of the North, Eskimo life was supposed to be shown as it existed without influence. However, this film which was supposed to depict how Eskimos really lived was heavily shaped by Flaherty, and wound up being a documentary of how Eskimos lived when a camera was in their midst. These instances of falsity are the predecessors of the mockumentary genre, though they serve very different purposes. The false images in the early films were used to provide authenticity; fake scen es were used to include the action and events that the camera was unable to capture to add to the credibility of their footage. When the camera was unable to physically be there and obtain the actual footage, or when the film didn't turn out the way the documentarians wanted they would simply use false footage to make up for what was lost. The premise was if the audience was able to see even a re-enactment, they would be more apt to believe that it actually occurred. The goal of the mockumentary is not to enhance credibility but to explicitly question the believability of what the audience is viewing. While many of these early documentary films used fakery to add to the realism the directors were trying to portray, mock documentaries are set up to look as realistic as possible both to trick the audience, and also to challenge them to question what they accept as matter-of-fact. For as long as documentaries have existed they have embellished the truth and taken liberties with the documentary form to make the truth seem more believable. In the beginning of documentary film the audience was not ready to question what was real and what had been staged, film was new and people were not questioning the actuality of the events they were accepting as real. Erik Barnouw, author of Documentary: A History of the Non-Fiction Film, states that directors of mock documentaries start with a fictional event or person, and embellish the fiction to make it seem more believable or convincing. Often times the aim of mockumentaries is to satirize the documentary form. Still today, over a decade since the advent of film the relationship between images and truth remains blurred. As sited in Bill Nichols, Blurred Boundaries, reality television, programs like Cops and The Real World, today serve as further illustrations of biased documentary work. These reality television programs skew the perspective of the audience and manipulate the lens to blur reality. In Dirk Eitzen's When Is a Documentary? Documentary as a Mode of Perception, he concludes; All documentaries-whether they are deemed, in the end,

Childhood Obesity a Big Problem Essays

Childhood Obesity a Big Problem Essays Childhood Obesity a Big Problem Essay Childhood Obesity a Big Problem Essay While all of these reasons are part of why more than nine million American adolescents are obese today, there are two groups who have the power and the influence to make a drastic change in how seriously kids take their health; those people are parents and teachers. The nation-wide problem of obesity can be solved by having more classes on nutrition and physical activity in high schools. A recent study by Healthy Child Care Magazine discovered that children from the ages of 4 to 10 are more willing to eat at fruits and vegetables If their parents do (Healthy Child Care, 1). This shows just how much of an influence parents are on kids in this age group. Eating more fruits and vegetables can go a long way in improving a childs health. According to a study taken by Preventive Medicine Magazine, overweight girls reported 0. 7 fewer [fruits and vegetables] a day than girls who reported their weight to be about right (Nostrum, 1 This study provides clear evidence that there Is a direct correlation between eating fruits and vegetables, and a childs weight. Hillier need to eat more healthy foods In order to prevent obesity In adolescence, which can lead to obesity in adulthood (N. A. C. H. 1). The statistics provided by Healthy Child Care, which were stated earlier, show that parents have a good amount of influence on kids until they are right around 10 years old, meaning that they have the responsibility to teach their child good eating habits and feed them properly when they are this age and still have a lot of control over them. While parents have a good amount of Influence on kids from the ages of 5 to 10, however, the Influence they have on their kids tends to dwindle as the kids get older (Harvest, 1). A recent study by the Social Report discovered that more than half of teens today believe they do to see enough of their parents (Harvest, 1). Based on these statistics it appears that parents have more control over what their kids eat when they are younger than they do once they become teenagers. One example of this can be shown In a recent study by Arizona State university. The School of Human Evolution and Social Change at the multiversity Interviewed many Tamales Trot a southeastern unlace states community which has very high obesity rates, about what they believe to be a healthy diet. We find that parental models are very consistent with biomedical understandings reduce fat, reduce sugar, portion control, etc. ). Regardless, childrens diets are extremely high in calories overall as well as in high sugar and fat food items, (Brewers, 1). In this quote parental models is a term used to define how parents believe their children should be eating. Compared to what medical studies show to be a healthy diet, they were found to be pretty similar. This is a good example of how parents are seeing less of their kids, as 57 percent of the kids in this study were teenagers and over half of teens today believe that they do not see enough of their parents (Harvest, ). When a kid does not see his/her parent(s), the parents have much less control over what their child can eat. These statistics further backup the notion that it is far more difficult for parents to monitor teenagers diets than it is to monitor the diets of children younger than that. This is where schooling comes in. Because parents have a much larger influence over kids before they hit their teen years (Harvest, 1), it would be more productive to teach more nutrition and physical education classes in high school and middle school rather than in elementary school, and it can work. A cent study done by the Centre of Allied Health Evidence discovered that there was convincing evidence that school-based interventions are effective, at least short-term, in reducing the prevalence of childhood obesity, (Gonzalez-Square, 1). School-based interventions here is referring to small amounts of time that schools spend to teach kids about proper nutrition. This comes in a variety of ways, most notably in a small portion of a health class or in a school-wide presentation. This study shows that obesity prevention methods in school can work, there Just needs to be more of them. While nearly every elementary school and middle school across the country have required physical educa tion classes for every grade (College Board, 1), physical education requirements drop off as kids get older. According to the National Conference of State Legislature, only 23 out of the 50 states require physical education in high school in 2005, and of those 23 states, only two states have duration requirements to go along with it (NCSC, 1); those two states are Illinois and New York. New York only has an obesity rate of 24. 4 percent, well below the national average of 26. Percent (Hit, 1). For comparison, Mississippi only requires physical education at varying grade levels, with no requirements in physical education to graduate high school (NCSC, 1). As a result, Mississippi leads the nation with an obesity rate of 32. 8 percent (Hit, 1). As you can see, there is a very strong correlation between high obesity rates and states that do not require physical education in high school. P. E. Classes should be kept up in elementary schools but need to be reinforced in a lot of high schools, and there is definitely room for it. Most high schools today require that English and Social Studies to be take for 4 years, and Math and Science to be taken for three years (College Board), leaving a lot of room for more required classes throughout high school, as these account for 28 credits out of the roughly 46 credits needed to graduate at a 4-year high school (College Board). This leaves plenty of room for more physical education classes, along with a few nutrition classes, to be added to the list of requirements. The statistics from New York are very encouraging when trying to get an idea of Just how much physical education needs to De Implemented Into cocoons. I nee Idea AT navels not Just required Pensacola education classes, but having a required amount of time spent doing physical activities is appealing. Doing this would make sure that teens are being active daily and for a healthy amount of time. As most people know, too much physical activity can be unhealthy. But allowing the high schools to monitor not only how much exercise teens are getting, but also if they are doing the exercise correctly, would be a very efficient way to make sure that teens are staying physically active. Other states should take a page out of Illinois and New Works book and have recommended hysterical education classes in high school. By this point it is clear to most people in this country that obesity is a problem. With the constant temptations of fast food mixed in with the lack of encouragement kids are getting from parents and schools, its no wonder that obesity rates have tripled since 1980 (N. A. C. H. 1). From the statistics discovered in this paper it seems pretty clear that parents have a great deal of influence on obesity rates for kids before they reach their teen years. But once they reach their teen years, when kids are less influenced by their parents, it is the schools responsibility to make sure that kids maintain an active and healthy lifestyle.

Career Planning for Hospitality Students

During the global economic downturn it was predicted that India and China would not be affected as much and hospitality industry in particular would undergo minor changes. Besides this Khanna, 2008 outlined that lack of infrastructure in India would not be sufficient enough to sustain growth of hospitality industry. However the argument can be ruled out as a number of private organization both national and international are investing into Indian hospitality sector. This can be said as Carlson group of hotels are planning to open 50 new properties by the end of year 2012 across India. Many More hotel groups like Fairmont etc are entering fresh in India. It was predicted that the growth in Indian tourism would be around 8. 8% till 2013 which is closely related to hotel industry. The jobs in hospitality were also available during the period of time and are still growing. Moreover the number of hospitality graduates is still very low as compared to the demand of the industry. Hence hospitality as a career is still considered as a fair option in order to grow and make life out of it. Graduate labor market As outlined by Harvey (2001, cited by Nabi, 2000) graduates should posses certain attributes and skills in order to help them find a job and have sustainable growth in it. This would further help them build a career in the industry. However Graduate employability for the industry is still addressed by a question mark. Freed, 2010 states that hotel industry requires flexible graduates, moreover students who are willing to work with variable odd shifts with an initial entry level low salary. Though the availability of jobs is high but still the question arises that weather a hotel management should stay with the industry itself or invade other possible dimensions as well. Besides hotel industry many multinational companies offer fixed working hours and five days a week unlike hotels. Moreover hotels have long working hours as well. On top of all this Maslow (1943, cited in Green 2000) states that a person opts for a job that satisfies his/or basic or physiological needs. The wide options available in other sectors without even specializing and the existence of the concept of equal opportunity make them a more attractive option. To add upon a hotel job is India is considered as a blue color job. A fresh hotel graduate in India or anywhere else is required to have a specialization in his/her area of interest. They are also required to have a considerable work experience with internships etc by the time they graduate as well. Hotel industry also requires high grooming standards and punctuality as well which not much of a requirement. Fresh hospitality graduates are offered three options for employment in the hotel industry. †¢ Operational trainee programs in different areas like housekeeping, kitchen and service †¢ Management trainee programs which are further extended to finance, sales and marketing etc. †¢ Entry level employment as Associate, commis or executive. †¢ Certain hotel organization also offers a corporate trainee program. Management trainee programs are offered usually to fewer students comparatively. These are the students with untreated talent which can nurture in order to produce future managers. It further involves students into finances of an operation as well. On the other hand an operational trainee program is offered to the students who are not yet ready for the management positions. Further it prepares them of core operational competencies. Moreover cooperate trainee program is the highest which is offered to students with rare competencies. An organization believes them to be the future leaders of the organization. The hotel industry in India requires a number future leaders and operational employees. Human resource plays a vital role in management of these services (Jauhari, 2006). It is important from a student perspective who is seeking employment to know what is exactly expected from them by the employers. Harrera (2003) outlines 99 competencies which are required for manager’s ethical behavior. Moreover Harvey (1997, cited in Jenner, 2000) outlines 20 core competencies which are required by employers. Jauhari (2006) states that hospitality organizations seek talented graduates to recruit for their trainee programs. These programs can be considered as investments from the employer’s point of view for their employees. Nabi, 2003 outlines that hotel organizations are looking for fresh employees with not only intellectual skills but also people management skills as well. Initially to begin with one can always be confused to join the industry because of a number of factors though the odds and positives seem have a balance. Questions like how are global travel trends going to be in the future? Weather an economic meltdown affects the hotel industry or not? Certain questions were addressed during our internship which was not being arranged internationally due to the global economic downturn. Other questions like aiming for a management trainee program or a regular job was also in my mind. Moreover Drucker, 199 states that one must review and introspect their goals as per the change in situations and circumstances. This is supposed to happen as personal life and work life goes through a lot of changes as well. As per Aggarwal, 2006 the decrease of workers in industrial and manual jobs will increase the opportunities to abstract from of thought. This includes people with analytical and problem solving skills, moreover possessing the capacity for innovation. The literate population of India has gone up by 6. percent since 2001. As per the NHDC report the travel and tourism industry in India is accounted with a 6% growth in GDP and 30. 5 million jobs. In terms of travel India stands 9th in the index of relative cost of access which is ticket taxes and airport charge to international air transport services. Tourism is said to be the one of the largest net earners of foreign e xchange for the country which was contributing at 11. 747 million in 2008 with a 9. 5% growth year after year. Besides this the demand in terms of skill labor is very high in the hospitality sector with a shortage of manpower. The table underneath shows the cities and the projected demand in terms of manpower by the year 2013/14. Ministry of tourism has 21 hotel management and catering institutes which are responsible to meet the growth in the industry. Career options There have been a number of campus placement interviews and other options available as well. I have participated is a very few as I look for a position in Sales and marketing with a little scope of compromise. These have been Carlson and J. W. Marriot both for sales and marketing. Most of the hotel organizations don’t seem to offer a position for sales and marketing. Major options available are housekeeping, kitchen, Food and beverage service and front office as these are the areas which require more manpower than compared to sales division. Other areas that I am still looking at are procurement which has the same problem as sales. During my internships in various departments I have realized that I have less inclination for other operational options available. As I look forward to choose an organization and stick to it for a long period of time I cannot use any other job as a stepping stone for my area of interest. Competencies required for the Position: We are made aware of the organizations that come in for interview or we go visit at. These presentations talk about the skills and competencies that are required for the job position they offer. They outline flexibility in terms of shifts, working elsewhere rather than your hometown, culture etc. as I mentioned earlier organizations offering sales were less but during my vocational job I found out certain competencies required for a sales executive. Later during an interaction with Parivah Rustogi, director sales for J. W. Marriot I found out they are looking for outgoing personalities who are not exactly too study oriented. Taj Groups of Hotels Taj group of hotel is one of the largest hotel chains in India which is run by Indian hotel company ltd (IHCL). Taj hotels resorts and palaces were awarded the â€Å"Gallup Great Workplace 2010’ title complimenting the work environment they have created for their employees. This further included a lot many parameters like retention, training etc. (tajhotels. com) Employee engagement There are a number of factors which are responsible for employee engagement. Taj group of hotels conduct departmental briefings. They are further categorizing into mornings and evening. They discuss agenda of the day, current status and other things related to the employees. This helps boost the moral and motivate them for better work. The organization conducts a lot of analysis for employee engagement. These are factors responsible for their absenteeism etc. further there are exit interviews, retention issues, feedback analysis etc to keep a check upon the factors affecting motivation of their employees. Moreover there are a lot loyalty and reward programs which are known as STARS. These are responsible for staff motivation and improving performance. Here the employee is not rewarded through cash but points which are gained through positive acts at work. These points can be redeemed as other benefits later. Further they also concentrate upon training and development which helps an individual to build upon his skills and progress in his career. CV Analysis In order to write an appropriate CV one need to know herself/himself. The word itself Curriculum Vitae refers to â€Å"the course of life† (Jenner, 200). It helps an employer know about the professional life, performance and objective of a particular employee. It’s not just about our self but also how we fit into the organization in contrast to its policies and procedures and our strength and weaknesses. After undergoing through †¢ The cover letter was missing from my CV. A cover letter is very important in order to demonstrate past experiences. Moreover makes it convenient for the employer to retrieve information about the objective, work experience etc at a glance. †¢ Most of the information listed in terms of the contact details and certifications so far weren’t quite relevant for the employer. There was less information provided in regards to the job position that I wish to seek. There weren’t any certificates or much appreciation letters which could demonstrate my communication skills, being innovative, problem solving etc. moreover there wasn’t anything listing my achievement so far. †¢ It only mentioned the places where in I did my internships. There was no mentioning of the area I have tra ined in and how does it makes a difference with other students. So we can say that there wasn’t any kind of supporting information or document that would have interest my employer for the job position I wish to seek. Competencies Demonstrated and Implementations of Them in Job Selection Processes It is very important to know one being a fresh graduate while preparing for interviews and selection processes. In order to achieve this I undertook certain tests to find out what exactly my career goals are and the skills which are required survive in the work environment today. There was assessment center simulation which would help us rate our self on parameters upon which the employers would hire us. I did the Jung Typology test (appendix 2) which helped me figure out that I am an extrovert person. An extrovert is the one with an outgoing personality. I have also mentioned before this has helped me in my job ventures in sales and have gradually helped me develop my interest in sales division. This makes it easy for me to communicate with people and help me find leads. This further helps me identify customer problems and solve them. It also states that my feelings are moderate and less sensitive to others at times. I don’t spend much time judging how people are though I am an emotional person. Further I took a communication test to find out about my communication skills as they play a vital role (appendix 4). This also involves listening skills which requires proper understanding of what one’s saying. I found out that I can fairly interpret what other people are trying to communicate in terms of words and body language. I can empathize with other person feelings for a better understanding. I can perhaps alter my behavior accordingly to the other person comfort level of his/her understanding. The johari window (Jenner, 2000) helped me find out what others feel about me and how much does it intersect with my opinion (Appendix 10). This helped me find a blind spot. There has been a gap between my perception about myself and what others perceive of me. My peer felt that I am an outgoing person as well, one who would socialize with people and make new friends. They perceived me a little over confident with my work most of the times which has also been the feedback by my professors as well. Though I am a sociologist but yet I keep my secrets from the world keeping a wide margin in my personal space. Though I know much about myself in terms of my skills but yet there is a lot which can be discovered by new experiences. I try and take up new challenges to find out what I really like and what I would really want to take up as a career. This includes my part time job as a commis and sales at times besides my internship. This further helps me identify my strength and weaknesses. Moreover my interactions with my mentor further help me plan how my career path should be considering the test that I took for my ideal job (appendix 6). Moreover I took the Myers test to find to more insights about me (appendix 3). My interest lies in what is unknown, I think a little before my actions. I consider theories and how they relate in practical life.

A Murder to Report Essay Example | Topics and Well Written Essays - 1500 words

A Murder to Report - Essay Example He is short and stout but he is greatly feared for his accusing tongue and fierce looks. The play opens with the main cast of the movie series â€Å"A Murder to Report† namely, Karen Lam and James Hunter, seated on a couch at the center of the stage. The talk show host, Herman Fox on the other hand is seated on a fancy settee angled ninety degrees from the couch. The stage is set so that Lam, Hunter and Fox can easily adjust themselves to look at each other and look at the audience at the same time. Behind them is a big screen where cuts from the movie are being shown. The three people on the stage are facing the screen while the shots are being run. After the last picture, Lam, Hunter and Fox all turn toward the audience. Herman Fox: (Smiles at the audience and with an obviously well-practiced professional voice, he greets the audience) Good evening everyone! I am glad to present to you the stars of the new movie series entitled â€Å"A Murder to Report†. This is an interesting movie because it portrays the lives of reporters like me. Unfortunately, we do not have our main host tonight, Stanley Peters. For some reason, Peters cannot be contacted through his mobile phone. On the other hand, the male protagonist, Charlie Sterns was unable to make it as well. The two are known to be buddies so perhaps they have met each other somewhere instead of here (Fox smirks). Anyway, I hope their absence will not be too obvious after we give you a good talk show tonight. So, let us start with Karen Lam, the protagonist. How does it feel to play the main role considering that you are new in the industry? Karen Lam: Well, honestly, I am quite honored that I have been given the chance to have the main role of a good movie series. Obviously, I am also nervous about the whole thing because I do not know how the people will react to my character and acting. Fox: Oh, yes.

Trust Case Assignment Example | Topics and Well Written Essays - 1500 words

Trust Case - Assignment Example tutorials, prompts, guides, to assist and inform the user to execute transaction and or explore task on the website (Studio Archetype/ Sapient, 1999, p.33). b) Presentation is the behavior in which the apparent glance and outlook of the site, both inside and outside of it, communicates significant information to the user. It has 3 elements. Clarity of Purpose implies that the efficiently laid out visuals successfully transmit the idea and the intention of the site. It is to familiarize the customers, that they can buy products when they get to this web site. Craftsmanship is the extent of the skill and proficiency of the development of the website, which the viewer perceives and judges by the first look of it. c) Technology: The number of ways in which the site technically functions. It has 2 elements which are: 1) Functionality: On the whole, how well the website seems to work for the user (Studio Archetype/ Sapient, 1999, p.33). d. Fulfillment is the entire method that the user goes through from the time a particular product’s purchase is initiated until he finally receives the product. Its elements include: 1) Protection of Personal Information: The privacy of the personal information is a must as it should be guaranteed to be used for that particular purpose to be used for no purpose other than what it was provided for. 3) Recourse: The operation process allows for remedy if one faces a problem at any time during the course of action. 4) Return Policy: There should be clarity in explaining the return policy 5) Simplicity of Process: How simple and easy is the purchase process (Studio Archetype/ Sapient, 1999, p.33). Qs2) â€Å"Seals of approval† are described as affirmed, acknowledged and authentic policies of security and encryption (seals of approval). The companies that provide these seals of approval are referred to in this report as â€Å"security brands. The top three â€Å"security brand† seals of approval in terms of percentage of