Privacy Lost By David Holtzman - 1386 Words

Just as the freedom of the press is backed up by the first amendment, our right to privacy is also protected by the fourth amendment-at least that was what I thought. In his book, â€Å"Privacy Lost,† David Holtzman elucidates that many Americans are under the impression that the law protects their right to privacy; when in fact, â€Å"the word privacy doesn’t even appear in the Constitution-not once† (93). This is what the Fourth Amendment actually states, â€Å"The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized (US 1). It is important to understand the protection we do have under this law-even if it is very limited. This law was created to insure its citizens that the government has limitations on its powers, and that it cannot gather any information from people without first asking the court for a warrant. Does this mean that the government cannot search our home, our computer, and our records? No, on the contrary, the government can search and engage in any kind of surveillance, and in anyway it pleases. The only thing that stops the government from searching our home, is a warrant. Which is a piece of paper that can easily be acquired by his friend, the judge. Furthermore, this law will protect us when weShow MoreRelatedPrivacy Lost By David Holtzman1620 Words   |  7 PagesJust as the freedom of the press is backed up by the first amendment, our right to privacy is also protected by the fourth amendment- at least that was what I thought. In his book, â€Å"Privacy Lost,† David Holtzman elucidates that many Americans are under the impression that the law protects their right to privacy; when in fact, â€Å"the word privacy doesn’t even appea r in the Constitution-not once† (93). This is what the Fourth Amendment actually states, â€Å"The right of the people to be secure in theirRead MoreAnnotated Bibliography On Surveillance And Privacy1762 Words   |  8 PagesSurveillance and Privacy Do you know who is spying on you? This question is based on one of the major issues in today s technological world. The days of people following each other to collect information on one another has changed now that technology is mainstream. Spying has taken a new form, so called surveillance. Thanks to technologies fast rise, privacy is becoming less of a right. When it comes to the topic of surveillance technology, most of us will readily agree that our privacy is being compromisedRead MoreThe Impact Of Technology On The Privacy Essay857 Words   |  4 PagesHoltzman, David H. Technology Threatens Privacy. Privacy Lost: How Technology Is Endangering Your Privacy. San Francisco, CA: Jossey-Bass, 2006. Rpt. in Civil Liberties. Ed. Roman Espejo. Detroit: Greenhaven Press, 2009. Opposing Viewpoints. Opposing Viewpoints in Context. Web. 18 Oct. 2016. This article discusses how technology causes a threat to people’s privacy. The author explains how anything we have ever put on the internet whether it was deleted or not is still out there in someone’s databaseRead MoreInternet Tracking1529 Words   |  7 Pagestracking and tracing ability is used to generate email to the user promoting a product that is related to the sites visited. User information, however, can also be gathered covertly. This leaves us wondering if tracking devices violates the users privacy. There are different types of tracking devices; most common one is called cookies. Cookies are computer files that are stored on a users computer during a visit to a web site. When the user electronically enters the web site, the host computer automaticallyRead MoreCivil Liberties Essay1315 Words   |  6 Pagessuppresses ones inspiration. Also, opponents argue the idea that technology is threatening the privacy of American citizens. David H. Holtzman, a security and technology expert, argues that our privacy is shrinking quicker than the polar ice cap; technology is eroding it faster than the legal system can protect it. This trend cannot be reversed in any obvious way. Privacy, as we know it today, is lost (172). Without a doubt, American technology has improved over the years. Social networks, suchRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pagesdecline in health care costs was dramatic. Average medical costs per birth declined from $27,000 to $3,500 over a five-year period.109 However, it is easy to visualize situations in which such programs could be viewed as an undesired intrusion into the privacy of employees. Page 64 STRATEGIC HUMAN RESOURCE MANAGEMENT Section One Countercyclical Hiring In addition to not laying off as many employees as technical production requirements might suggest, companies may pursue countercyclical hiring

Confused Congregation By William Shakespeare - 1778 Words

Confused Congregation During Shakespeare’s time, the Protestant religion was required to be followed by law. This protestant religion provided the view to its followers that their lives were controlled by a predestined fate. The people were totally helpless in their movements in their lives who already had a path laid out in front of them and they could do nothing to divert the path. This truth of the protestant movement was in a constant rivalry with the opposing view of Catholicism. The catholic view and belief is that the path of life is freely chosen not dependent or controlled by some force or fate. This struggle and this confusion with which religion, with its two opposing factors of fate versus free will along with their contrasting ornate and historic ceremony and traditions, is seen and demonstrated in all its glory by the characters and plot in many of Shakespeare’s plays. This confusion, due to the flip-flopping of religions and the nostalgia involved as one religion is replaced with another in a seemingly unending cycle during Shakespeare’s time, creates the hodgepodge religious backdrop for his plays. The struggle of religion was real during Shakespeare’s time. The constant back and forth of the protestant and catholic views stemmed straight from the top. The monarch of England was calling the shots of which religion was best for England based on the monarch’s own advantages or disadvantages of each religion. Queen Mary I (1553) believed in Catholicism andShow MoreRelatedMuch Ado About Nothing - Shakespeare Comedic Elements1797 Words   |  8 PagesEnglish Draft – Much Ado About Nothing By Amanda Dodds ‘Shakespeare wrote his play in accordance with the conventions of an easily identifiable genre – history, comedy or tragedy.’ For centuries, William Shakespeare has been a beacon of storytelling genius. He has the ability to tell timeless stories that can be classified within the genres comedy, tragedy and history. Proving as relevant today as they were 500 years ago, these stories conform to certain elements that define what genre the storyRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagessubject to abuse, and be uniformly applied to employees. STABILITY OF TENURE OF PERSONNEL Fayol also recognized the importance of long-term employment, and the idea has been echoed by contemporary management gurus such as Tom Peters, Jeff Pfeffer, and William Ouchi. When employees stay with an organization for extended periods of time, they develop skills that improve the organization’s ability to utilize its resources. SUBORDINATION OF INDIVIDUAL INTERESTS TO THE COMMON INTEREST The interests of the organization

Sustainability Marketing In Food Industry - Myassignmenthelp.Com

Question: Discuss about theSustainability Marketing In Food Industry. Answer: Introduction The main aim of this task is to evaluate and analyze the strengths and opportunities of the market. The report outlines the business activities and operations of the Coles. It is one of the biggest supply chain and retail supermarket company in Australia. A marketing audit is done by the firm to accomplish the long-term mission and vision of the firm. Furthermore, the report explains the SWOT analysis and pestle analysis of the company. Additionally, it describes segmentation, targeting and positioning strategy of Coles. The firm is a strong player insupermarketand retail industry. It depictsthat howtarget market plays a significant role to make effective and dynamic decisions in the competitive market. Descriptionaboutorganization and industry Coles is an Australian supermarket, consumer and retail service chain. Its headquarter is located in Melbourne Australia. The organization was founded in 1914 by George Coles. There are approx 100,000 employees employed in the organization. The company also provides online shopping services. In todays modern world, the firm is increasing and maximizing its revenue and profit. The company has grown large to be one of the biggest supermarket chains in Australia. In November 2007, it was acquired by Wesfarmers. The mission of the firm is to become the best retailer in the global market and to satisfy the needs and requirements of customers. In addition, the main aim of the company is to increase sales and revenue by maintaining trust among the customers in the world. The vision of the firm is to develop and build an innovative business that provides high-quality products which deliver value to customers in the competitive market. Coles maintains effective and dynamic core values such as teamwork, Customer focus, innovationandpersonal responsibility. By maintaining effective core values, the company has been able to resolve and handle the solutions to their problems and issues. Along with this, the organization uses effective and attractive promotional and advertisement strategies and policies to increase and enhance the sales and customers in the international market (Coles, 2016). Marketfor Coles and evaluate current trends Growth In Australia, sales of food and beverage products are increasing day by day. The organization is becoming a global leader insupermarketand retail industry. The sale of the company hasincreased1.8% on the prior corresponding period. Sales growth of Coles (Source: Rickard, 2016) Shareof the $89.8 billion at supermarkets in 12 months to September 2016 (Source: Roy Morgan, 2016) Profitability Coles earnings have dropped for the first time since it was obtained by Wesfarmers nine years ago. Coles observed a 13.5 % fall in full-year profit to $ 1.61 billion, with comparable liquor and food sales growth slowing down by one percent and revenue flat. In this way, the profit margin was decreased at that time (Lee, 2009). Macro environment (PESTLE factors) A macro environment is a situation that exists in the economy as a whole, rather than in a region andparticularsector. Macro environment factors cannot be controlled and managed by the firm (Baldwin, 2011). Pestle analysis is done to evaluate and analyze the strengths and weaknesses of the competitors. The pestle factors have been discussed below. Political: The political factors play a significant role in evaluating and determining the factors that can impact Coles long-term profitability and revenue in a certain market or country. Thus, various types of political factors affectsuccessand growth of the firm. The political factors include government regulations, rules, standards, level of corruption and bureaucracy and interference in food and staples retailing industry by government. Along with this, product labeling and other requirements in staples and food retailing also affect the growth of the firm. The firm needs to focus on these factors to gain long-term profitability and returns (Spaargaren, Oosterveer Loeber, 2013). Economic: These factors also affect the long-term sustainability and progress of the firm. The economic factors include savings rate, interest rate, inflation rate, and exchange rate. In Australia, customers do not spend a lot of money to buythe groceryproducts and services. Along with this,bargainingpower of suppliers andunemploymentrate also affect the mission and vision of the firm. Socio-cultural: These factors play a vital role in the organization. The socio-cultural factors include customs, culture, values, and belief. Since 2011 the company is trying to address and resolve the issue of food insecurity. Furthermore, the firm helps to improve cancer care for youngster and children. In this way, the organization focuses on the socio-cultural factors to gainthe competitiveadvantages in the global market (Allaway, Huddleston, Whipple Ellinger, 2011). Technological: The firm is increasing the use of the internet to provide various products and services to the customers. Apart from this,lesspayment facilities andself-check outfacilities are being provided by the organization. It uses cloud infrastructure and innovative technologies to attract and retain more consumers in the competitive market. Legal: There are several laws and regulations also have a direct impact on the efficiency and performance of the firm. The legal factors include discrimination law, copyright, intellectual property lawandantitrust law. Therefore, the firm focuses on these factors to stand out against the competitors. Environmental: Coles uses sustainable products and eco-friendly supermarkets to increase the number of customers in the global market. Additionally, different market norms and environmental standards also affect the profitability and returns of an organization. The firm also focuses on the weather, environmental pollution and climate change (Baker, 2012). Major market segments The market plays a significant role in the organization to increase and maximize the sales of the company. It also helps to accomplish the goals and objectives of the firm (Grewal, Ailawadi, Gauri, Hall, Kopalle Robertson, 2011). The major market segments of Coles have been discussed below. Segmentation The firm divides its products on the basis of demographic, psychographic, geographic, lifestyle and behavior of people. The firm focuses on retail and departmental stores to earn more revenue and returns. Along with this, the company also monitors and evaluates the needs, requirements, desires, and choices of the consumers to gain competitive benefits in the market (Teller, Kotzab, Grant, 2012). Targeting The target group includes middle class and premium Australian households that help to maximize the outputs and returns. In targeting strategy, the company focuses on the size and nature of the segment and group. In addition, the organization differentiates its products from competitors products to attain long-term success. Coles produces heterogeneous products and services to stay in the competitive market (Ham, 2016). Positioning It refers to occupying a certain and specific place in the minds of the target customers in the market. It is the last phase of the STP process. By using this strategy, the company has been able to make a good position in the minds of consumers. Integrated marketing communications form an essential part of the positioning that helps to identify and measure the choices and needs of the customers. By using STP strategy, Coles has been able to provide products and services to the customers at reasonable prices and it also helps to satisfy the requirements and desires of the customers. Primaryand secondary target market The company divides its market into different segments or groups with distinct wants, desires, and requirements. The customers buy and use the products and services provided in Coles only for daily use. Thus, customers compare the quality of the products provided by Coles, because those are for daily consumption and these products are easy to find substitute goods. Online business has been started and developed by the organization during recent years. It helps to attract and retain a lot of customers in the global market (Armstrong, Adam, Denize Kotler, 2014). The primary market includes middle class and premium class people who purchase the products on daily basis. The secondary market includes women and retail stores who purchase the products for daily use and consumption. In todays era, the firm is trying to attract more people to attaindesiredoutput and results. Moreover, the secondary market includes teenagers and young adults. In this market, the demands of food and beverage p roducts are less in comparison toprimarymarket segment (Keith, 2012). Level of involvement ofprimarysegment in terms of the decision making Consumers are considered the primary market of the company that helps to maximizethe profitability. None of the company can increase its sales and profit without effective involvement ofprimarymarket. After the various researchers, it has been evaluated that consumers help to make an effective and unique decision (Jung Yoon, 2012). They play a significant role to makedecision-makingprocess. There are different levels of involvement a primary market can have in the decision-making process and different elements which influence that involvement have been discussed below. Low involvement: These types of decisions are considered habitual and routine decisions and consumers buy the products on a regular basis. They do not have the option to do any research and survey. For example, consumers buy groceries, household items, and detergents products all the time because they already know what they want to buy. So they do not take much time to make effective decisions. Medium involvement: These types of decisions are considered simple decisions that are taken by the consumers in the stores. The consumers compare prices of the products from competitors to buy good quality of products. High involvement: These types of decisions and involvement take a lot of time and it requires more research. A consumer is going to spend more money on a product, thus more involvement is shown by the consumer while making effective decisions. The consumer buying behavior affect the decision-making Sometimes, the consumers are not able to buy the products due to high prices. It also affects the buying behavior ofthe consumers. Now it is assumed that low involvement, medium involvement, and high involvement have been shown in Coles because it issupermarketchain in Australia. It provides retail and consumer products and services to the customers in the global market. The company uses segmentation, targeting and positioning strategy to make effective decisions. After deciding on segmentation and targeting, Coles will make effective and dynamic decisions regardingits positioningof products and services. The firm positions its products and services on the basis of special attributes and prices of the food and beverage products. Upper-class people are considered the primary target customers of the company. Therefore, the primary target market has a higher level of involvement inorganizationaldecision-making process (Davila, Epstein Shelton, 2012). Competition and SWOT analysis There is high and immense competition exists in the Australian market. Thus, several challenges and issues are faced by the company while conducting business activities and operations atinternationallevel. Woolworths is the main important competitor of the firm which can influence the trading activities of the company (Arup, Beaton-Wells Paul-Taylor, 2017). The other competitors include ALDI, Costco, and IGA. Coles group is one of the biggest food retailers with more than 740 supermarkets run under the Coles and Bi-Lo banners and convenience stores. Comparison and contrast between Coles and Woolworths Variousanalysis is done by the firm to evaluate and identify the strengths and weaknesses of thecomptitors. Woolworths is the main competitor of the firm. A comparison between Woolworths and Coles has been discussed below (Davis, Lockwood, Pantelidis Alcott, 2013). Strengths: Coles uses attractive and unique pricing and marketing strategies to attract and retain more customers in the market. Along with this, promotional and advertisement campaigns are done by the company to increase revenue and returns. Impressive online order and delivery/ pickup services are being provided by Coles. While Woolworth is a market leader in Australia retail industry. However, the firm set high prices for the products and services. It uses effective leadership styles to manage and controls employees. It does not use effective promotional campaigns and advertisement strategies (Kew, Stredwick, 2017). Weaknesses: Coles operates on lower margins as compared to Woolworths. It is the biggest weakness of the firm. Negative publicity is another weakness of the organization. The immense and high competition also affects the growth and progress of the firm. On the other hand, Woolworths is affected by the external environment, thus the firm has not been able to maintaineffectiveposition in the market. Along with this, the organization keeps high prices for its products therefore, it influences the goodwill of the company. Opportunities: Geographic expansion helps to reach out the new and innovative regions globally. Marketing exercises and sponsorship help to boost and develop the business in the market. Apart from this, Coles maintain effective control on the supply chain and logistics management to gain long-term benefits in the competitive market (Smith Raspin, 2011). On the other hand, Woolworths provides good opportunities to grow and expand the business globally. It also provides multi-options to cope up with the changing needs and requirements of its customers. In addition, supply chain and logistics management of the firm is unique and dynamic. Threats: Intense competition in the Australian supermarket affects the profitability and returns of the company. Furthermore, customers are getting confused between the different generic brands due to lack of proper communication. Therefore, they are not able to buy the products of Coles. Hence, it influences trading activities and operations of the firm. Woolworths is the biggest supermarket chain in Australia. However, it is also affected bythe marketingthreats and challenges. There is high competition between Woolworths and Coles supermarket that have a direct impact on the productivity of the firm. The government intervention is another biggest factor affecting the growth and success of Woolworths (Dwivedi, Merrilees, Miller Herington, 2012). Positioning map After considering the primary market, competition, and level of involvement ofprimarymarket, a positioning map is generated for Coles. By using this map, the firm attempts to show and explain the perception of its customers. The positioning map for Coles is described below. Conclusion On the above-mentioned study, it has been analyzed that Coles is the largest supermarket chain in Australia that delivers good quality of retail products and services to millions of Australians. In todays era, the organization is makinguniqueand dynamic financial position in the global world. Furthermore, the company is maintaining proper corporate social responsibility and sustainability in the environment. Various analytical tools, techniques, and methods have been used to evaluate and identify the external and internal environment for analyzing the performance and productivity of the firm in the Australian market. In addition, the primary and secondary market plays an integral role to maximize the returns of the company. SWOT analysis and pestle analysis have been explained in the report to analyze the strengths and weaknesses of the company. Now it is recommended that the company should focus on the long term and short term marketing strategies to increase outputs and returns. The firm should enhance and improvetheirinvestment in the field of promotions and advertisements in order to make their vision and mission reach to the customers. Along with this, the organization should also focustheirhealthy products to satisfy the customers in the global market. In addition, the firm should setthe reasonableand appropriate prices of products and services to attract more customers in the competitive market. References Allaway, A. W., Huddleston, P., Whipple, J., Ellinger, A. E. (2011). Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry.Journal of Product Brand Management,20(3), 190-204. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Arup, C., Beaton-Wells, C., Paul-Taylor, J. (2017). Regulating supermarkets: The competition for space.UNSWLJ,40, 1035. Baker, J. (2012). The technologyorganizationenvironment framework.InInformation systems theory(pp. 231-245). Springer New York. Baldwin, C. J. (Ed.). (2011).Sustainability in the food industry. John Wiley Sons. Coles.(2016). About Coles, viewed on 2ndJanuary, https://www.coles.com.au/about-coles Davila, T., Epstein, M., Shelton, R. (2012).Making innovation work: How to manage it, measure it, and profit from it. FTpress. Davis, B., Lockwood, A., Pantelidis, I., Alcott, P. (2013).Food and beverage management. Routledge. Dwivedi, A., Merrilees, B., Miller, D., Herington, C. (2012). Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry.Journal of Retailing and Consumer Services,19(5), 526-536. Grewal, D., Ailawadi, K. L., Gauri, D., Hall, K., Kopalle, P., Robertson, J. R. (2011). Innovations in retail pricing and promotions.Journal of Retailing,87, S43-S52. Ham, A. (2016). Is your marketing material promoting your business, or trashing it?.Governance Directions,68(5), 294. Jung, H. S., Yoon, H. H. (2012). Why do satisfied customers switch? Focus on the restaurant patron variety-seeking orientation and purchase decision involvement.International Journal of Hospitality Management,31(3), 875-884. Keith, S. (2012). Coles, Woolworths and the local.Locale: The Australasian-Pacific Journal of Regional Food Studies,2, 47-81. Kew, J., Stredwick, J. (2017).Business environment: managing in a strategic context. Kogan Page Publishers. Lee, J., (2009). The massivemarketshareof Coles and Woolworths. Sydney Morning Herald, 31August,2009. Rickard. P.(2016). Coles and woolies draw level, viewed on 2ndJanuary 2018, https://www.switzer.com.au/the-experts/paul-rickard/coles-and-woolies-draw-level/ Roy Morgan. (2016). Supermarket weep: Woolies share continues to fall and Coles and Aldi split the proceeds, viewed on 2ndJanuary, https://roymorgan.com.au/findings/7021-woolworths-coles-aldi-iga-supermarket-market-shares-australia-september-2016--201610241542 Smith, B. D., Raspin, P. (2011).Creating market insight: How firms create value from market understanding. John Wiley Sons. Spaargaren, G., Oosterveer, P., Loeber, A. (Eds.). (2013).Food practices in transition: changing food consumption, retailandproduction in the age of reflexive modernity. Routledge. Teller, C., Kotzab, H., Grant, D. B. (2012). The relevance of shopper logistics for consumers of store-based retail formats.Journal of Retailing and Consumer Services,19(1), 59-66.